Tribe Dynamics：2022Q4美国、欧洲、中东及非洲地区热门独立美容品牌报告（中译版）（11页）.pdf

1、Glossier.,.wvesal boum,rose unlve,sttl mint 6,01(,;o,wh lSJMJUII Jalm ewnoq balm 1otcom dolcom nlver.,.:-,/ve 15ml O.Stlot/cn.J,M/c.n.wo:iop taum w1eq-i,-,/v.,s-4 _,.,61orOH:18/SSO/D i.omenth 15 ml 05U hll O.S flOl lllilWnOI idrerse 6lanob=o co(0 cii(f)c CT)C CT),D a.,Introduction lndie beauty brand

2、s closed out the year with a bang Say no to chapped lips,because balms are back!Glossier Skincare threw things back to the 2000s with its cult-favorite Balm Dotcom.Meanwhile,EOS(Evolution of Smooth)was boosted by its Smooth Sphere Lip Balm.In the U.K.,hair brand GHD resumed an ongoing partnership wi

3、th powerhouse creator and former Spice Girls popstar Victoria Beckham(victoriabeckham on lnstagram).Beckhams namesake brand enjoyed its first ever Paris fashion show,featuring top runway models who sported sleek hair looks styled with GHD products.Of course,indie beauty brands profited from campaign

4、s around the bustling,consumer-centric 04 holiday season.In France and U.S.cosmetics,Morphe and Mehron Makeup benefited from Halloween content from full-body makeup creator Janani Selvaradj(jananiselvaradj),who powered both brands impressive 04 gains.Also in U.S.cosmetics,Kiss Products leveraged its

5、 relationship with famous TikToker and makeup guru Meredith Duxbury(meredithduxbury)for its holiday campaign,which featured the launch of KISS X MEREDITH DUXBURY False Eyelashes.Meanwhile,in haircare,Vegamour tapped into Black Friday and Cyber Monday conversations,with its top ambassador-Shea Whitne

6、y(sheawhitney22 on TikTok)-promoting brand products ahead of the holidays,directing followers to her storefront to make their purchase.Lastly,vegan hair products brand Gisou amplified its digital presence by partnering with creators who embody a clean girl aesthetic.In line with Gisous branding,#Aes