Tribe Dynamics：2022年第四季度全球热门美容品牌报告（中译版）（30页）.pdf

1、Global Beauty ReportOur quarterly Global Beauty Report ranks the top beauty brands inearned media performance across major international markets,and reveals exclusive insights into trending content,products,and brands.We write about,and work with,brands in beauty,fashion,wellness,lifestyle,and more

2、verticals in both the U.S.and numerous internationalmarkets.Visit for full access to our reports.Q4 2022 2023 CreatorIQ03 Guide to Earned Media Value04 Across Europe,Brands Orchestrate Campaigns Around Creator-Approved ProductsTop 10 Beauty Brands:Leaderboards and Highlights05 UK07 UK Highlights09 F

3、rance11 France Highlights13 Australia15 Canada17 Germany19 Gulf Countries21 Italy23 Japan25 Korea27 Spain29 USContents 2023 CreatorIQ3Glossary of TermsOtherEMV RetentionThe proportion of EMV fromloyal influencers who continueto post about your brand fromone time period to the next.EMV retention is c

4、alculated bytaking the amount of EMVgenerated in a given time periodby influencers who alsomentioned your brand in thecorresponding previous timeperiod,and then dividing thatfigure by your brands total EMVin the corresponding previoustime period.Sponsored EMVA post is labeled“sponsored”ifit contains

5、 hashtags or languagethat denote a sponsorship,suchas“#ad”or“#spon.”Community MetricsCommunity SizeThe total number ofambassadors who createdcontent about a brand within agiven time period.Posting FrequencyThe average number of postscreated per ambassador for abrand within a given time period.Ambass

6、ador PotencyThe average amount of EMVdriven per ambassador for abrand within a given time period.What Is EMV?Earned Media Value,or EMV,is Tribe Dynamics proprietary metric forquantifying the estimated value of consumer engagement with digitalearned media.Our holistic approach assigns a unique value