UPM &世界期刊联盟：后疫情时代媒体的未来（英文版）（73页）.pdf

1、MEDIAS FUTURE IN A POST-COVID WORLD02UPM&FIPP THE FUTURE OF MEDIAINSIDEAuthor John Wilpers|Editor Sylkia J.Cartagena|Sub-editor Victoria Etherington|Designer Ian Crawford FIPP All rights reserved0102030405THE POST-COVID WORLD OF WORK:Were rebooting the world of work,which means no one knows the answ

2、ers yet PAGE 05REVENUE MODELS:There are things digital ads cannot do and never will be able to do PAGE 11SUSTAINABILITY:Attract customers,save money,and avoid legal penalties PAGE 25STORYTELLING:Storytellers have never had more tools,platforms,reach and power PAGE 38THE FUTURE OF PRINT Print has eme

3、rged from the pandemic with a better sense of its place in the media universe PAGE 57The pandemic continues to be a super-charged Darwinian event.It has accelerated change and rendered some things extinct much sooner than might have otherwise been the case.But at the same time,it has enhanced the fu

4、ture of those members of the media species that adapted to the new media ecosphere.The differentiators between extinction and survival?Flexibility.Compelling content not available anywhere else.Paywalls.Reader-centricity.An innovative culture.Diverse revenue streams.Engaged audiences.Strategic use o

5、f platforms and a variety of different media.In this white paper,we examine each of those differentiators.Surviving and thriving in the post-pandemic world begins internally with a culture that is not only innovative,but also mission-focused,experimental,flexible,and respectful of team members and t

6、heir input.The road to creating a successful corporate EXECUTIVE SUMMARYThriving in the post-pandemic worldThe past 18 months proved that the future of media is not just about survival but thriving,if we take hard-earned lessons to heart03UPM&FIPP THE FUTURE OF MEDIA04UPM&FIPP THE FUTURE OF MEDIAcul