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RetailX:2023年北欧地区零售商Top100报告(中译版)(32页).pdf

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1、Nordic 1002023RetailXIn partnership with:499March 2023RXCNOR23RP2|RetailX|March 2023RXCNOR23RP 2022 In this RetailX Nordic 100 report,we look at the top retailers headquartered in the Nordic market,analysing their rankings from an ecommerce and multichannel retail perspective.We do this by looking t

2、hrough the lens of four retail value chains;the Customer Value Chain,Product Value Chain,Operations Value Chain and Capital Value Chain.This helps us better focus on the key tactics that retailers are using to drive customer engagement,sales and profits,and the KPIs they use for measuring their succ

3、ess.We identify the top five leader retailers within each value chain,as well as our full Nordic 100 list.Our research allows us to analyse trends within these value chains in greater depth,supported in each section by examples of what retailers in the Nordic 100 are doing.Towards the end of the rep

4、ort we also have a collection of extended case studies of companies within the Nordic 100;including Danish homewares retailer JYSK,Norwegian sports and outdoor retailer XXL,Finnish discounter Tokmanni,Swedish fashion retailers Boozt and Nelly and Swedish chain Clas Ohlson.Ian Jindal,CEO,RetailXIntro

5、ductionSUSTAINABILITY REPORT|INTRODUCTIONContentsFeaturedMarket overview 03About the Nordic 100 04The Nordic 100 list in full 06Impact of Nordic 100 globally 07Customer Value Chain 08Product Value Chain 10Operations Value Chain 12Capital Value Chain 14Partner Perspective:Klevu 16Case study:JYSK 18Ca

6、se study:Tokmanni 20Case study:Boozt 22Case study:XXL 24Case study:Nelly 26Case study:Clas Ohlson 28Research parameters 29Conclusion 31Analysing the four value chainsPages 8-15Case studies of leading retailersPages 18-28The Nordic 100 list in fullPage 6NORDIC 100|INTRODUCTION3|RetailX|March 2023RXCN

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本文主要介绍了北欧地区零售业的发展情况,特别是对北欧100家最大零售商的分析。 1. 北欧地区经济发达,数字化策略先进,消费者偏好本地品牌。2022年,北欧电子商务市场价值420亿美元,预计到2027年将增长到790亿美元。 2. 北欧100家最大零售商中,瑞典占44家,丹麦23家,芬兰19家,挪威13家,冰岛1家。瑞典的H&M集团在该地区销售额最高,达到184亿欧元。 3. 在客户价值链方面,瑞典的H&M、Ikea、Gymgrossisten、Lyko和Webhallen等公司表现突出,通过客户服务和产品推荐等手段吸引和增加客户支出。 4. 在产品价值链方面,丹麦的Elgiganten、Matas和Thansen等公司表现突出,通过品牌专业知识和产品定位来增加销售。 5. 文章还分析了北欧零售商在运营价值链和资本价值链方面的表现,以及一些具体案例,如JYSK、Tokmanni、Boozt、XXL、Nelly和Clas Ohlson等。
哪些北欧零售商在客户价值链中表现突出? 丹麦零售商在产品价值链中为何领先? 如何通过互补产品推荐提高客户消费?
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