Adobe：2023年B2B商务增长战略调查与报告（中译版）（33页）.pdf

1、B2B ecommerce took off during the pandemic,leading manufacturers and distributors to invest heavily in this channel.As they do,theyre rethinking how they interact with customers in the digital age.Here are the keys to success.A custom report forFrom the editors of2B2B manufacturers and distributors,

2、and the customers who purchase from them,agree on one thing:The pandemic led businesses to purchase more online.Data backs that up,as Forrester Research projects B2B ecommerce will growth at a 10.7%annual rate from 2022-2027 versus only.5%for offline B2B sales.That significant shift is driving strat

3、egic rethinking and accelerating technology investments for many manufacturers and distributors that sell to businesses and other enterprises such as government agencies,nonprofit organizations and school systems.What are the top priorities for these B2B sellers?A survey for Adobe Inc.by Digital Com

4、merce 360 reveals three that stand out:2023 B2B COMMERCE GROWTH STRATEGIES SURVEY1.B2B sellers are expanding into new markets,both in terms of geography and reaching new customer segments with added product lines,taking advantage of the global reach afforded by ecommerce.3.Companies are scrutinizing

5、 their ecommerce platforms,weighing whether to replace them with more sophisticated systems to support digital expansion,including internationally.2.Personalization is a top priority,but companies are finding that customizing content and purchasing options is far more complex in B2B than in B2C.Amon

6、g other differences,personalization in B2B means enabling each business buyer to do their job more efficiently,not catering to personal preferences.59%list ecommerce platform and applications among their top three technology budget priorities for the coming year.41%of B2B sellers cite expanding into