Attest：2023年英国媒体消费报告（英文版）（22页）.pdf

1、2023 UK media consumption Essential insight for media planningIntroductionWeve been tracking Britons consumption of media since 2017.While our quarterly media consumption tracker gives you quarter-by-quarter data,our annual report analyses the longer-term trends.Well explore year-on-year changes and

2、 what these mean for your 2023 media planning with top tips to help you make the most of the opportunities.Contents1,000 nationally representative UK consumers.Survey concluded 29 March 2023.View the survey.SampleTV trendsAudio trendsSocial media trendsPrint and digital media trendsTV trendsLive TV

3、continues to declineSince 2020,the number of people watching live TV for more than one hour per day has rapidly declined.Back then,88.4%of people watched at least an hour each day,but in 2023 that has fallen to 37.6%.But with only a-3.2%dip since last year,its fair to say the decline is slowing,and

4、the number of people who dont typically watch any live TV remains consistent at 23.5%.Less than 20%of Gen Z watch more than an hour of live TV every day.Thats in contrast to 64.0%of Boomers.TipDecreasing demand for free on-demand TVFewer people use free on-demand TV services:19.0%typically use one d

5、aily,versus 23.5%in 2022.However,those who are using them are watching for longer periods than last year,with 1+hour sessions increasing by+4.2 percentage points to 31.5%.ITV Player achieved the highest growth among the free TV streamers,increasing weekly users by+2.4 percentage points to 31.0%.TipN

6、etflixs growth initiatives have yet to make an impactDespite introducing cheaper ad-supported pricing tiers and cracking down on password sharing,Netflix failed to chalk up any year-on-year growth.The number of UK weekly users remained static at 76.6%,but this is in the context of low growth across