优兴咨询（Universum）：2023年雇主品牌报告 （英文版）（27页）.pdf

1、NOW 2023Employer BrandingA survey of over 1,700 talent leaders focused on how companies compete in a world of talent shortages and the specific strategies used by the Worlds Most Attractive Employers.Table of ContentsMethodologyCareer Mobility a Key Part of Employee ExperienceTrends Worth WatchingDa

2、ta-Driven RecruitingCompanies Still Face Talent Shortages for Key RolesLessons from the Worlds Most Attractive EmployersEmployer Branding Even More Critical in 2023The Race is on to Rethink EVPs for a Post-Pandemic WorkforceMethodologyIncludes 1,718 respondents from 75 countriesUniversum,one of the

3、worlds leading Employer Branding agencies,surveyed 1,718 talent leaders from 75 countries between February 15 and March 31,2023.The aim was to gather insights about current Employer Branding practices as well as to learn from the Worlds Most Attractive Employers(WMAEs).This includes:The Worlds Most

4、Attractive Employers(WMAEs)are 90 organizations that have been identified as the most attractive employers across 10 leading global economies:Brazil,Canada,China,France,Germany,India,Italy,Russia,the UK,and the US.To be named a WMAE,companies need to rank among the top employers in at least 5 of the

5、se 10 major economies in the eyes of those who participate in Universums global student survey.In this Employer Branding NOW study,we have highlighted the Employer Branding strategies of the most attractive global employers to understand what they do differently and what other organizations can do t

6、o emulate their best practices.Survey Field PeriodThe WMAE CohortSurvey RespondentsWhy follow the WMAEs?February 2023 March 2023This data represents the responses from 60 out of the 90 Worlds Most Attractive Employers(WMAEs).Total Respondents:1,718;Industries:35,Countries:75795 responses from small-