科握（KAWO）：2023银发经济下的社交媒体营销战略白皮书（英文版）（13页）.pdf

1、Social Media Marketing to Seniors in China 20232KAWO Marketing Executive L At KAWO,trust is really important to us.Just as we work hard to ensure our users trust the data inside our platform,weve worked hard to make sure you can trust the credibility of the information in our content.Wherever you se

2、e a S youll find the link to the source of the information we used for a specific stat or insight.If you think we got something wrong,please let us know at .SFor more good stuff like this,click on the button to subscribe KAWOs newsletterContentsIntroduction 02.P A R T O N E Seniors in China 03.Evolu

3、tion of a Generation 04.P A R T T W O Seniors on Social 05.Douyin&Kuaishou 06.Move Free Case Study 07.WeChat Channels 08.Poise Case Study 09.WeChat Ecosystem vs Dou Kuai 10.Little Red Book 11.Bilibili 12.P A R T T H R E E About KAWO 13.2JimakosDiscover the hidden market opportunity Respect and care

4、for elders has always played a large role in Chinese culture.However,when it comes to the consumer market,they are massively underserved even though they are the fastest-growing consumer group.In recent years,social media usage and purchasing power of seniors have increased exponentially,yet little

5、effort has been put into studying their needs and behavior changes This is a missed opportunity for brands across many industries.As the world economy and technology continue to rapidly evolve,its important to maintain a long-term vision,learn to take a step back,and appreciate the value hidden in p

6、lain sight.We hope this guide inspires you to explore this untapped market.SubscribeSocial Media Marketing to Seniors in China 2023TL;DR The spending potential of Chinas senior citizens is expected to contribute to a third of Chinas GDP in the next 30 years,rising from RMB 5.9 trillion in 2021 to RM