索尼Sony Corporation （SNE）2022年企业报告「NYSE」（中译版）（68页）.pdf

1、A Creative Entertainment Companywith a Solid Foundation of TechnologyContents02 Sonys Purpose&Values04 Message from the CEO10 Special Feature:Increasing Content Value and Creating New Entertainment Experiences in Kando Spaces14 Value Creation Model16 Value Creation18 Key Drivers for Creating Value22

2、 Message from the CFO26 Performance Highlights30 Sustainability34 Value Creation in Each Business 35 Messages from the Heads of the Businesses 36 Business Profiles 38 Game&Network Services 41 Music 44 Pictures 47 Entertainment,Technology&Services 50 Imaging&Sensing Solutions 53 Financial Services56

3、Corporate Governance64 Group Information2022 Sony Pictures Entertainment,Inc.All Rights Reserved.MARVEL and all related character names:&2022 MARVELUNCHARTED:2022 CTMG.“Lifeplanner”is a registered trademark of Sony Life Insurance Co.,Ltd.010203Evolution of the Sony Group Centered Around CreativityKe

4、nichiro YoshidaRepresentative Corporate Executive Officer,Chairman,President and CEOMessage from the CEO04Management with a Long-Term View Based on Our PurposeOur Purpose is to“fill the world with emotion,through the power of creativity and technology,”and our Corporate Direction is“getting closer t

5、o people”:the creators who create Kando and the users who experience it,as well as our employees who drive our businesses forward under our shared Purpose.Sony today is the result of a consistent managerial effort focused on Kando and people that began with our first mid-range plan in FY2012.Six Bus

6、iness Segments with Origins in CreativitySony has six business segments,all of which start with creativity.For the four years since I became CEO in 2018,we have been continuously investing in the growth of these segments,and we plan to continue active investment in content IP,direct-to-consumer(DTC)