IPA：2023年英国广告业普查报告（中译版）（25页）.pdf

1、IntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working Retention2023 Key Findings 2023 Key Findings IntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working RetentionContentsIntroduction 2Ge

2、nder 7Ethnicity10Disability13Social mobility15Sexual orientation16Age17Religion20Mental Health 22Hybrid working 23Retention24IntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working RetentionTo improve representation and inclusion in the UK adver

3、tising&marketing industryTo create a workplace where EVERYONE feels they belong12All In Objectives IntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working RetentionAll In Census ResponseThe LARGEST SURVEY RESPONSE ever recorded for our industryA

4、lmost19,000ResponsesWhich equates to an investment of300,000of the industrys timeIntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working RetentionThe All In Census covered:RepresentationExperiences GenderEthnicityRetentionMental HealthDisability

5、ReligionAgeCompany cultureDemeaning behaviourSocial mobilityHybrid workingSexual orientationDiscrimination IntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working Retention6Kantars Inclusion Index69%All In Inclusion Index Score 202371%Sense of b

6、elonging97%15%Absence of discriminationPresence of negative behaviour+2 ppts.since 2021+2 ppts.since 2021No change since 2021-1 ppts.since 2021IntroductionGender EthnicityDisabilitySocial mobilitySexual orientationAgeReligionMental health Hybrid working RetentionIntroductionGender EthnicityDisabilit