NielsenIQ：满足2023年及以后不断变化的消费者需求（中译版）（21页）.pdf

1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Meeting Evolving Shopper Needs in an Ever-changing World 2023 Nielsen Consumer LLC.All Rights Reserved.Table of ContentsIntroduction3The State of the US Shopper5Shoppers and Inflation8Shoppers and Sustainabi

2、lity12The Omnichannel Shift15Key Tips for Meeting Shopper Needs18Conclusion20 2023 Nielsen Consumer LLC.All Rights Reserved.3IntroductionSource:NIQ,Total US xAOC,4 weeks ending April 1,2023-Unit price%change.*Annual sales$100 millionCPG brands are faced with a chaotic market and reactive shoppers202

3、3 has been a rocky year,to say the least.CPG brands have been faced with increased material costs,supply chain issues,inflationary pressures,and rapidly shifting consumer behaviors.Unfortunately,these are all impacting their bottom line and increasing prices across the board.In response,brands are b

4、eing forced to reconsider their growth plans and adjust to the market.This may include cutting products from their assortment,adjusting prices to cover rising costs,focusing on one retailer over another,or moving online to reach new markets.The key is to make these changes intelligently.Some of the

5、key topics well cover in this eBook are:How consumers are reacting to inflationThe growing demand for sustainability in CPGOmnichannel shopping trendsTips to keep pace with rapidly shifting consumer needs+45%The unit price change for chicken eggs over a four-week spanThis requires looking at retail

6、sales data,consumer behavior,competitor pricing and promotion tactics,outside factors,and more.The more comprehensive your understanding of the factors impacting your sales,the more intelligent your decisions will be.Looking not only at your product assortment and category but at individual SKUs and