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沙特时尚委员会:2023年沙特阿拉伯时尚行业状况报告(中译版)(72页).pdf

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1、Our culture,our identityfashion.moc.gov.saThe State of Fashion in the Kingdom of Saudi Arabia20232Our Culture,Our Identity2023Our culture,our identityfashion.moc.gov.saAcknowledgementsThe Fashion Commission is grateful for the significant contributions of the Saudi Fashion ecosystem in creating this

2、 State of Fashion report.We would like to extend our sincere appreciation to Abdullah Alabdulkarim,Buying Manager of Al Abdul Karim,Hussain bin Saleem,CEO of Al Shiaka,Hisham Al Amoudi,CEO of Kamal Osman Jamjoom,Ahmad Almohaisen,co-owner and Designer at Almohaisen,Sarah Abu Dawood,Founder and CEO of

3、 Yataghan Jewellery,Loai Naseem,Founder of Tafaseel International Trading Limited company(Lomar),Khalid AlGhobary,Founder of the Future Institute of Higher Education and Training,Rajaa Moumena,CEO of the Future Institute for Women,Al Hanouf Mazen,Founder of Dar Al Hanouf Bridal,and Mashael Al Faris,

4、CEO and Founder of MOUSHI.Their valuable insights were crucial to our research team,along with all participants of our Fashion Futures Sustainability workshop.3Our culture,our identityfashion.moc.gov.saThe State of Fashion in the Kingdom of Saudi Arabia20234Our Culture,Our Identity2023Our culture,ou

5、r identityfashion.moc.gov.sa5The State of Fashion in the Kingdom of Saudi ArabiaContentsAcknowledgements 2List of acronyms 6Executive summary 71.Fashion in the Kingdom:playing a crucial role in driving Vision 2030 9 Saudi fashion pioneer interview:Burak Cakmak 212.Harnessing the power of retail 233.

6、Saudi design enters the global stage 294.Manufacturing the full fashion ecosystem 35 Saudi fashion pioneer interview:Loai Naseem 405.Developing the fashion ecosystems talent pipeline 476.Weaving sustainability into the Saudi fashion ecosystem 53 Deep dive:leveraging leading knowledge on petrochemica

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1. **行业规模与经济贡献**:2022年沙特时尚产业贡献GDP 1.4%(125亿美元),创造23万个就业岗位(占全国劳动力1.8%);2021年时尚进口额达73亿美元,贸易逆差65亿美元。 2. **增长潜力**:2021-2025年时尚销售额预计增长48%(年复合增长率13%),2027年女装市场将增长20%,男装市场增长27%。 3. **零售与电商**:电商占比从2022年9%升至2025年13%;Vision 2030目标实现70%无现金支付。 4. **设计国际化**:沙特100品牌计划推动本土设计走向全球,米兰、纽约、巴黎时装周亮相。 5. **可持续发展**:通过数字设计减少浪费,建立可持续材料研究中心,提升消费者环保意识。 6. **愿景目标**:构建完整时尚价值链,减少进口依赖,支持非石油GDP增长,2030年成为区域时尚枢纽。
沙特时尚机遇? 2030时尚蓝图? 本土品牌崛起?
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