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艾玛迪斯& CHTA:2026年加勒比地区旅游趋势报告(中译版)(32页).pdf

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1、1www.amadeus-Amadeus Its how travel works better.www.amadeus-Amadeus Its how travel works better.Amadeus Destination InsightsCaribbean Travel Trends 2026www.amadeus-Amadeus Its how travel works better.www.amadeus-Amadeus Its how travel works better.Amadeus Destination InsightsCaribbean Travel Trends

2、 2026www.amadeus-Amadeus Its how travel works better.www.amadeus-Amadeus Its how travel works better.The data included in this document is accurate according to Amadeus market research data-base as of April 2026.Amadeus IT Group and its affiliates and subsidiaries 5www.amadeus-Amadeus Its how travel

3、 works better.ForewordBuilding on the success of the previous editions of the Caribbean Travel Trends,this report is the result of a collaborative effort between Amade-us and the Caribbean Hotel and Tourism Asso-ciation(CHTA),offering insights on key travel trends in the Caribbean.As global tourism

4、competition continues to intensify,Caribbean destinations are entering a new phaseone defined less by rapid growth and increasingly by the need to optimize perfor-mance,diversify demand,and build long-term resilience.While tourism demand continues to grow,the pace has moderated,placing greater empha

5、sis on how destinations attract the trav-elers,at the right time,and in the most sustain-able way.This years findings highlight the growing im-portance of market diversification,valueled travel,and connectivity efficiency.Latin Ameri-can source markets are playing an increasingly strategic role in s

6、upporting growth,high-value demand,and shoulder-and low-season travel.At the same time,airline network consolidation and evolving travel behavior underscore the need for smarter,more targeted approaches to stimulating demandparticularly beyond tradi-tional peak periods.In an environment shaped by ab

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1. **需求放缓与市场多元化**:2025-2026年加勒比海海外旅游需求同比仅增1%(2023年曾增21%),拉丁美洲市场成为关键增长点,需求同比增24%,其中秘鲁(+192%)、阿根廷(+164%)高端舱位需求激增。 2. **目的地表现分化**:二级目的地(如多米尼克+22%、圣马丁+8%)增速高于一级目的地(整体持平),游客结构多元(独行客26%、双人游40.4%、家庭群27.6%),需精准定位细分群体。 3. **季节性与事件驱动**:旺季(年末)RevPAR达$283,淡季(9-10月)仅$125;南美市场(巴西+60%、哥伦比亚+26%)支撑淡季需求。巴巴多斯CARIFESTA活动期间到访量增23%,延长停留时间,凸显事件营销价值。 4. **连通性与价格优势**:83%游客直飞抵达,阿鲁巴、波多黎各直飞率高达91%;美国至加勒比平均经济舱票价$385(迈阿密最低$315),性价比突出。
加勒比增长动力? 拉美市场潜力? 事件如何引流?
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