INMOMENT：2023年零售消费者趋势报告（中译版）（38页）.pdf

1、/23Retail Consumer Trends Report3 Trends That Will Take You From Table-Stakes Experiences to Memorable,Business-Building CX Strategies2023/INMOMENT TRENDS REPORTCOPYRIGHT 2023 INMOMENT,INC.ALL RIGHTS RESERVED.PG#03What Makes This Retail Consumer Trends Report Different?PG#05A Closer Look at Our Data

2、PG#08An Overview of the Retail Trends You Need to KnowPG#11Trend#1:Consumers Will No Longer Settle for ConveniencePG#14Trend#2:Consumers Now Expect Hybrid ExperiencesPG#18Trend#3:Traditional Approaches&Understandings Are Officially OutdatedPG#27How You Can Take ActionAt the beginning of each new yea

3、r,its a given that you will have multiple consumer trends reports in your feed,inbox,and ads.But we can promise you,this report is unlike any youve seen beforeit was designed to inform your customer retention and acquisition strategies more than any report ever has.INTRO2023/PAGE|2SECTION 1What Make

4、s This Retail Consumer Trends Report Different?2023/PAGE|3The unspoken truth is that most consumer trend reports arent keeping up with your shoppers.Why?Because they are largely based on survey findings alone.However,only a fraction of your consumer voice can be heard via surveys.As a retailer,you k

5、now that the vast majority of the insights you need to shape your merchandising,product development,ecommerce,and overall business strategy are on review sites,social media,from your employees,and beyond.Thats why this Retail Consumer Trends Report is derived from all available consumer data,across

6、multiple channels.To be more specific,we leveraged over 120,000 retail data points in North America to access the findings youll discover today.RETAIL CONSUMER DATASECTION 1|WHAT MAKES THIS RETAIL CONSUMER TRENDS REPORT DIFFERENT?SURVEY DATA2023/PAGE|4SECTION 2A Closer Look at the Data2023/PAGE|5SOC