Gartner：2023驯服销售技术的混乱：销售科技的未来-收入科技(RevTech)（英文版）（14页）.pdf

1、Gartner for SalesTaming the Sales Tech MayhemHow to audit your way to the ultimate revenue tech stackTaming the Sales Tech Mayhem2IntroductionA robust tech stack is essential to running a modern and efficient revenue-generating organization.However,prioritizing technologies to investigate is hard.We

2、 are in a period of“sales tech mayhem”where the vendor market is moving from a wide set of categories to a narrow list of vendors with wide portfolios of capabilities.Why mayhem?Because were seeing an unprecedented amount of venture capital funding and merger and acquisition(M&A)activity in sales te

3、chnology,leading to rapidly evolving products,markets and categories.To tame the mayhem,sales leaders must learn how to effectively identify vendor partners whose products,technology and vision can help address the vexing challenges the business faces.Identifying great partners boils down to two key

4、 activities:auditing your current stack,then developing a sales tech roadmap.This guide will help kickstart your audit in the following two ways:Introduce you to the technologies youll need to build a foundation for predictable,efficient growth.Outline a tool that Gartner uses to help sales leaders

5、understand existing technology investments,and accelerate the journey toward the ultimate modern sales tech stack,built to automate the revenue process end to end.Dan GottliebDirector AnalystCraig RosenbergDistinguished VP AnalystOnly 29%of CSOs are satisfied with their current sales tech stack.Sour

6、ce:2021 Gartner CSO Priorities Pulse Survey3Taming the Sales Tech MayhemTo properly audit the value of your revenue tech stack(shown at right),youll need to gather specific information and feedback from the users and owners of the technologies that already exist.Gather input from sales tech users,sa