Hub Entertainment Research：2023年美国联网家庭报告（中译版）（14页）.pdf

1、1CONNECTED HOME 2023How emerging media technologies are impacting consumers homesMAR2023EXCERPT OF FINDINGS2INTRODUCTION13Innovation in media devices keeps coming,but do consumers want to keep pace?4Consumers see 8K TV sets on sale before they ever watch 4K on their 4K sets.They are bombarded with a

2、ds for 5G phones and service,and dont yet understand what 4G is.Simple choices about what to watch have now turned into a game of“Wheres Waldo”:Is that app on my smart TV?On my Roku?Which app is that series even on?BUT:consumers are still investing in new tech,even if they may not understand it all5

3、“The Connected Home”measures which entertainment technology and devices todays consumers are using Which devices do they own?Which technologies are they using to consume,discover or control media?Which technologies are growing in ownership,usage,or both?What opportunities do these trends create for

4、media stakeholders?6WE SURVEYED 5,026 U.S.CONSUMERS 6 Respondents were age 16-74 Weighted to U.S.Census data,Including age,gender,ethnicity,income,and HH size Data collection completed in February 2023 All interviews conducted in English7KEY FINDINGS28SMART TVS ARE THE NORM,ACCOUNTING FOR MOST TV SE

5、TS 3 in 4 TV households now own a smart TV up from 7 in 10 in 2021 6 in 10 TV homes stream on a smart TV at least weekly up from 5 in 10 in 2021 6 in 10 of all TVs are now smart TVs up from half in 2021 Implication:Strong increases in ownership along with more frequent use has created rapid growth i

6、n smart TV viewing,impacting the CTV“4 Ds”of Discovery,Decision,Delivery,and Data 9 More than half of TV HHs have a 4K-capable set(4K,UHD,or 8K)2 in 3 4K set owners have actually watched 4K content(up from half in 2019)And theres some interest in even higher resolution:1 in 20 claim to own an 8K set