1、REPORTCBRE RESEARCHMAY 20262026 European Hotel Investor Intentions Survey Intelligent Investment2CBRE RESEARCH 2026 CBRE,INC.Intelligent Investment2026 European Hotel Investor Intentions SurveyCBREs 2026 European Hotel Investor Intentions Survey was conducted between 3 February and 23 March 2026,wit
2、h most responses received in March.Drawing on insights from over 70 industry stakeholders,the survey provides a timely forward-looking view of investor sentiment,preferred strategies,market segments,and geographical priorities for the year ahead,highlighting both continuity and evolving dynamics acr
3、oss the sector.ForewordKenneth HattonHead of Hotels,EuropeAt first glance,many of the headline findings are consistent with last years results.However,this should not be seen as a lack of change;rather,it is the key message emerging from European investors.The survey was conducted during a period of
4、 heightened geopolitical tension,including the recent conflicts in Middle East,alongside broader macroeconomic uncertainty.In this context,investor sentiment might reasonably be expected to soften.Instead,conviction particularly around total return prospects remains intact,most notably across core m
5、arkets such as Spain,Italy,and the UK.This consistency,despite more challenging conditions reinforces a clear shift:the investment case for hotels is increasingly structural rather than cyclical.It also provides a timely pulse check on investor sentiment in a more complex global environment.In terms
6、 of market focus,London and Barcelona jointly rank as the most attractive cities for hotel investment in 2026,reflecting equally strong levels of investor confidence.The 2026 results highlight a market underpinned by structural demand,including the rise of experiential travel across generations,with
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