1、0ProSpirits Business Report 2025ProSpirits Report 2025The Future of Spirits1ProSpirits Business Report 2025PROSPIRITSREPORT2025“The Future of Spirits”Prof.Dr.Simone LooseGeisenheim University,Department of Wine and Beverage Business ResearchPublished May 20252ProSpirits Business Report 2025ProSpirit
2、s Report-ContentCurrent Condition&Future OpportunitiesFuture Trends in the Spirits SectorExpectations for Market Segments&Sales ChannelsInternational Spirits MarketsMethod of the ProSpirits Report123453ProSpirits Business Report 2025CURRENT CONDITION&FUTUREOPPORTUNITIES4ProSpirits Business Report 20
3、25Current economic situation&expectation for 2025How do you assess the current economic conditionof your company?%of trade and producers.How will the economic condition of your company change within 2025?%of trade and producers.321373361252315very badbadsatisfactorygoodvery goodTradeProducers1936486
4、1441405significantly deterioratedeterioratenot changeimprovesignificantly improveTradeProducersSpirits producers and trade look somewhat positive into 2025.Almost half expect an improvement of their economic condition.The overall economic is mainly satisfactory or good.Spirits trade reports a slight
5、ly better economic condition.5ProSpirits Business Report 2025Opportunities for revenue growthWhat are the key opportunities for revenue growth in the spirits sector?7052382637362764464955262424Innovation:New products and trendsPremiumisation:Encouraging trading upMore channels:Expanding sales avenue
6、sNew markets:Investing in emerging regionsDigitalisation:Direct online consumer targetingNew occasions:creating more consumption momentsSustainability:Eco-friendly practices and packagingTradeProducers%of trade and producersInnovation and premiumisation are the two key trends for revenue growth for
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