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HubSpot:2025年全球社交媒体趋势报告:全球超1000名营销从业者社交媒体策略新研究与洞察(中译版)(51页).pdf

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1、New research and insights on social media strategy from 1,000+marketers around the world2025Global Social Media TrendsTable of contentsCOMMUNITY+ENGAGEMENTCommunity is the new marketing currency32STRATEGYSocial media marketers are choosing relationships over transactions09AI+PRODUCTIONAI isnt the co

2、mpetition,its the savvy social media teams secret weapon26ANALYTICS+ROIMeasuring what matters on social in 202543INTRODUCTIONBrand discovery official starts on social05SOCIAL PLATFORMSYouTube has taken over as video dominates consumer attention19SOCIAL COMMERCESocial feeds are the new storefronts38F

3、OREWORDThe growing influence of digital relationships0348CLOSINGBetting on the right social media trendsThe growing influence of digital relationshipsAudiences spend so much time on social media,it shapes their perspective and impacts decision making.FOREWORDSocial fluency drives business resultsLet

4、s be honestwere all living in our own personal episode of“Decision Paralysis:The Series.”And my fellow Libras?Were basically the shows executive producers.Think about it.Buying a tomato used to be a simple transaction.Now its a full-on existential crisis:.Is it organic?Was it ethically harvested by

5、someone making a living wage?Is the company behind it secretly funding villains?Does the carbon footprint of this specific tomato make me complicit in climate destruction?And thats just ONE TOMATO.Now multiply that by the approximately 1 million decisions the average adult makes daily.No wonder were

6、 all mainlining adaptogenic lattes and doom-scrolling at 3 AM.The plot twist?Our exhausted brains have developed the ultimate coping mechanism:weve outsourced our decision-making to our social feeds.That random TikTok of someone loving a Stanley cup?Congratulations,you now own three.That Instagram s

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1. **社区与关系优先**:85% marketer认为2025年建立活跃社区至关重要,69%预测更多购物将直接在社交平台发生,而非品牌网站或第三方市场。 2. **视频主导平台**:YouTube成为最常用平台(+65% YoY增长),TikTok和Instagram为投资重点,Facebook计划削减投资(1/5 marketer)。 3. **AI赋能内容**:71% marketer使用AI工具,75%认为AI提升创造力,72%报告AI内容表现更佳。 4. **社交即搜索**:89% marketer优化平台内搜索,84%认为消费者将在社交平台搜索品牌。 5. **质量>数量**:64% marketer不每日发帖,76%认为真实内容优于高制作内容,目标转向客户留存与参与度(29%品牌意识,27%客户服务)。
社交新趋势? AI如何助力? 社区值多少?
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