Numerator：2022年纪念日消费者调查（英文版）（10页）.pdf

1、Memorial Day 2022 CONSUMER SURVEY REPORT2022 CONSUMER SURVEY REPORTWe asked 1,200 people about their upcoming Memorial Day plans.Numerators 2022 Memorial Day survey was fielded between Thursday 4/28 and Monday 5/2 to 1,646 individuals,75%of whom plan on celebrating Memorial DayMemorial Day celebrant

2、s are eager to leave pandemic worries behind.As the summer months approach,COVID impact continues to shrink.3 in 5 do not expect any lingering pandemic effect on their Memorial Day celebrations.Midwestern(index 109)and Southern(103)consumers are even more likely to expect no impact on their plans.EX

3、PECTED COVID-19 IMPACTNumerator 2022 Memorial Day Survey(n=1,233)04/28/2022 05/02/2022 To what extent do you expect COVID-19 to impact your celebrations?12%27%59%Significant impactModerate impactSlight impactNo impact57%49%16%14%8%6%61%53%17%12%5%7%59%49%22%17%10%7%56%48%16%12%9%6%51%43%9%15%10%5%Gr

4、illing/BBQGathering withfamily/friendsAttending or hosting apartyTravelingDecorating my homeAttending a memorialserviceTotalMidwestNortheastSouthWestMemorial Day plans will look different across the country.Numerator 2022 Memorial Day Survey(n=1,233)04/28/2022 05/02/2022 How do you plan to celebrate

5、 Memorial Day this year?While activities such as grilling and gathering with family/friends will be the plans for roughly half of all celebrators,both will be especially popular in the Midwest.Northeastern consumers will be more likely to travel or attend/host a party.MEMORIAL DAY CELEBRATION PLANSB

6、y RegionInflation could have consumers split on how much they plan to spend.EXPECTED INFLATION IMPACT84%of celebrants are expecting inflation impact on their Memorial Day shopping,with 1 in 5 expecting it to be significant.And,while a third expect to keep their holiday spending below$50,over 1 in 5