塔塔咨询（TCS）：2023年卓越B2B电商的7个实施步骤分析报告（英文版）（25页）.pdf

1、7 STEPS TO B2B ECOMMERCE EXCELLENCELook at your organization the way customers do,then revamp your technology and processes to meet their needs.Heres how.A custom report forFrom the editors of7 STEPS TO B2B ECOMMERCE EXCELLENCEA custom report for Tata Consultancy Services from the editors of Digital

2、 Commerce 360MARCH 2023 2For any manufacturer,wholesaler,or distributor to reach that level of digital excellence means connecting all the information sources within the organization.That way the daily changes in supply and demand inputs flow to internal personnel in ways they can use and to custome

3、rs in ways that help them do their jobs and give them confidence in the selling organization.How does an organization go from operating a conventional ecommerce site to becoming this kind of flexible,can-do digital leader?This report will lay out a 7-step approach and provide examples of companies t

4、hat have taken each step,and how they benefited as a result.But the most important insight is this:You must first understand your customers and their needs.What Apple founder Steve Jobs said in 1997 remains true today:“Youve got to start with the customer experience and work backwards for the techno

5、logy.You cant start with the technology and try to figure out where youre going to try to sell it.”Digital technology enables B2B companies to solve their customers problems in ways that would have been impossible in 1997,or even 2017.But organizational structures that grew up over the decades were

6、designed for then,not for now.Becoming a digital leader means rethinking internal processes considering customers needs and then implementing the technology and processes that will enable your company to solve your customers evolving demands better than your competitors can.Operating a B2B ecommerce