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麦肯锡&EuroCommerce :2023年欧洲食杂零售市场现状报告(英文版)(40页).pdf

上传人: Kell****reet 编号:123937 2023-04-26 40页 10.97MB

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1、1Living with and responding to uncertainty State of Grocery Retail 2023:EuropeLiving with and responding to uncertaintyThe State of Grocery Retail2023 Europe 2Living with and responding to uncertainty State of Grocery Retail 2023:Europe Getty Images3Living with and responding to uncertainty State of

2、 Grocery Retail 2023:EuropeContentsForeword and introduction to the team 3State of Grocery Europe 2023:Living with and responding to uncertainty 7Key trends looking forward 13Overall implications for grocers 22Interviews with three inspirational CEOs 25Food and grocery market KPIs 36Acknowledgements

3、,contributors,and contacts 384Living with and responding to uncertainty State of Grocery Retail 2023:EuropeFor the European grocery sector,2022 was all about inflation and growing consumer price sensitivity.This led to the biggest decrease in the margins of grocers in five years.In real values,turno

4、ver dropped by 7.1 percent,driven by intensified downtrading across income brackets.While margins are decreasing,interest rates and capital costs are rising.As a result,many grocery retailers see the challenge is financing the investments both in sustainability and technology that are necessary to r

5、educe emissions,build resilience,and drive future growth.This years report takes a comprehensive look at the key trends shaping the grocery industry in the coming years.How will the fact that consumers plan to save more money on food affect diffe rent formats,channels,and categories?Will grocery ret

6、ailers need to look for further economies of scale to better deal with rising costs and increased margin pressure?To what extent are grocers equipped and resolved to leverage analytics and automation to drive productivity?As egrocery largely retains the uplift observed during the pandemic and meal d

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根据报告的内容,本文主要概括了2022年欧洲食品零售行业的现状和2023年的发展趋势。 关键点包括: 1. 2022年,欧洲食品零售行业面临前所未有的通货膨胀和消费者价格敏感性增加。消费者转向更便宜的食品,食品零售商面临成本压力。 2. 2022年,欧洲食品零售行业的总体销售增长为2.9%,其中价格上涨10.7%,销售量下降3.6%,消费者转向更便宜的食品导致销售量下降3.6%。 3. 2023年,预计欧洲食品零售行业将开始复苏。主要趋势包括价格和销售量的逐步正常化,对更便宜食品的关注,持续的利润和成本压力,对规模经济的追求,有利的在线增长,零售媒体扩张,加速技术部署,以及食品零售商与供应商加强合作以推动可持续性。 4. 2023年,预计食品通货膨胀将显著放缓,食品零售价格将逐步恢复正常。 5. 2023年,消费者将更加关注价格,寻找节省购物开支的方式,转向更便宜的食品,积极寻找最佳促销活动,购买商店自有品牌而不是知名品牌。 6. 欧洲食品零售商CEO预计通货膨胀、消费者转向更便宜的食品和增加对自有品牌的关注将是2023年的主要趋势。
2023年欧洲食品零售市场将如何变化? 消费者在食品购物中如何寻求节省开支? 零售商如何应对成本上升和利润压力?
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