IBM：重设品牌价值-把目标与利润汇聚于核心业务（2023）（英文版）（32页）.pdf

1、In association with IBM Institute for Business Value|Research InsightsRedesigning brand valuesPurpose and profit converge in core operations2IBM researchers and consultants create innovative solutions that help consumer products companies become more consumer-centric by delivering compelling brand e

2、xperiences,collaborating more effectively with channel partners,and aligning demand and supply.For more information,please visit: a comprehensive portfolio of retail solutions for merchandising,supply chain management,omnichannel retailing,and advanced analytics,IBM helps deliver rapid time to value

3、.With global capabilities that span 170 countries,we help retailers anticipate change and profit from new opportunities.For more information,please visit: put your sustainability goals into action,you need a strategy and solutions that are specific to your needs.Make informed decisions by making the

4、 most of your data.Connect your strategy with day-to-day operations to embed sustainability into your business transformation.For more information,please visit: IBM can help1Finally.The strategic alignment of sustainability and operations.Organizations in the consumer industry have made a significan

5、t pivot to align their sustainability goals and operational objectives,according to our latest research.As they redesign their supply chain and manufacturing operations following the massive pandemic-driven disruptions,sustainability is no longer a standalone priority.Instead,executives are seizing

6、this moment to integrate it into core operations.This shift is putting organizations on the fast track to the radical reinvention needed to achieve the quadruple bottom line:protecting people,planet,profit,and purpose.The need for this change?Its immediate.Progress reports on greenhouse gas(GHG)redu