当前位置：首页 >英文主页 > 报告详情

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf

上传人： Y**** 编号：123788 2023-04-25 PDF PDF PPTX PPTX PPTX 中文版中文版中文版 20页 446.28KB 收藏收藏已收藏上传文档翻译

查看英文原版报告查看中译版报告

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第1页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第2页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第3页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第4页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第5页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第6页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第7页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第8页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第9页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第10页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第11页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第12页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第13页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第14页

Muck Rack：2022年公关测量现状报告（英文版）（20页）.pdf_第15页

/ 15

本资源只提供15页预览，全部文档请下载后查看！喜欢就下载吧，查找使用更方便 VIP专享文档

The study examines how public relations (PR) professionals measure success in 2022 and predicts trends for 2023. Key findings include: 1. PR professionals track more than 5 success metrics on average, up from 5.2 last year to 5.7 this year. The most common metric is coverage/stories placed, followed by impact of coverage and pitch activity/engagement. 2. In 2023, 10% more PR professionals plan to measure message pull-through, while 7% more will measure social shares/mentions, share of voice, and pitches sent. 3. Spreadsheets are the most commonly used tool for reporting, though there is a decrease in their use from last year. Presentations are increasingly favored. 4. The largest proportion of surveyed PR professionals work in public relations agencies (54%), followed by marketing/advertising agencies (23%), technology (12%), and nonprofit (9%) industries. 5. The most significant challenge in measuring PR success is connecting PR metrics to business outcomes, followed by proving the value of metrics and accurately measuring results. 6. The majority of PR professionals (56%) believe that their PR metrics from 2022 will outperform those from 2021. The study was conducted by surveying 805 PR professionals from October 11th to October 22, 2022. The majority of respondents are from the United States (83%), with smaller proportions from Europe, Canada, and other regions.