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ADM Indicia:2026美容、健康与保健行业未来的五大关键趋势报告(英文版)(14页).pdf

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1、Wellness to WatchTrends directing the future of the health and beauty industryIntroductionThe beauty and wellness category is evolving.No longer a siloed category of purchase for asingle purpose,it is fast becoming a foundational pillar of how people live and,subsequently,how they shop.The beauty ma

2、rket,once rooted in aesthetics,is now being reframed through a wellness and health-conscious lens.From skincare with longevity-promoting ingredients,to tech-enabled self-care routines,the lines between wellness,beauty,and lifestyle are dissolving.The result is a more holistic,intentional,and experie

3、nce-driven industry one that prioritises how we feel as much as how we look.Therefore,brands in the beauty and wellness space must deliver products and services that encompass this entire mindset.This report explores five key trends that will shape the future of the beauty,health,and wellness indust

4、ry.ContentsInside-out beautySimplified beautySocial wellnessTech-enabled optimisationPrevention as the new premiumKey thought starters for brandspg 4pg 8pg 12pg 16pg 20pg 24Nearly 70%of adults are modifying diet,sleep,and stress habits to complement beauty product use”(Mintel,2025)Page 5Page 4Inside

5、-out beautyBeauty is no longer skin-deep.Consumers are increasingly viewing external appearance as a direct reflection of internal health,and hence make-up,skincare and body care routines go beyond just an external focus.This shift is driving demand for products and experiences that work from the in

6、side-out.58106121141279133INSIDE-OUT BEAUTYIngestible beauty is creating entirely new product possibilities.Supplements are evolving beyond basic vitamins and minerals,now being positioned around visible beauty and wellness outcomes.Consequently,ingestible beauty is showing up in new categories and

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1. **行业趋势**:美妆健康行业从单一购买转向生活方式支柱,强调内外兼修(如70%成人调整饮食睡眠配合美容品)。 2. **五大核心趋势**: - **内养美**:口服美容(如胶原蛋白甜甜圈)、心理健康产品(如This Works香氛)崛起。 - **极简美**:72% Gen Z追求多功能产品,成分透明化(如Yuka工具)与极简设计成主流。 - **社交健康**:42%全球消费者倾向替代酒吧的社交场所,品牌融入跑团、音乐节等场景。 - **科技优化**:AI诊断(如Clinique转化率提升2.5倍)、家用设备(Boots LED口罩销量增536%)推动个性化。 - **预防 premium**:80%成人转向预防性护理,胶原蛋白成核心成分(如Neutrogena针对Gen Z产品)。 3. **品牌启示**:需设计融入日常、简化科学、构建社区、平衡科技与人文体验。
美容新趋势? 内外兼修? 预防即高端?
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