Adjust：2023年移动应用趋势报告（中译版）（50页）.pdf

1、Mobile app trends:2023 edition EBOOKA global benchmark of app performanceMobile app trends:2023 edition2ContentsIntroduction 3 The ever-evolving data privacy space.5 Strategic channel diversification and CTV.7 Centralized data and MMM.8 The verticals:E-commerce,gaming,and fintech.9Key takeaways.10Th

2、e methodology.10Part 1:E-commerce 11 Installs and finding users.14 Sessions and user trends.18 Top e-commerce takeaways.23Part 2:Fintech 24 Installs and finding users.27 Sessions and user trends.31 Top fintech takeaways.35Part 3:Gaming 36 Installs and finding users.39 Sessions and user trends.44 Top

3、 gaming takeaways.48Conclusion 49Mobile app trends:2023 edition3Marketers have always had to be strategic.As 2023 shapes up to be another unprecedented year,they have to be more strategic than ever before.With the combination of the economic downturn and tightening of budgets in industries worldwide

4、,the ever-increasing complexity of the data-and user-privacy ecosystem,and the ongoing impact of the decreased reliance on digital in many markets post-COVID,mobile marketers and advertisers are finding themselves in a perfect storm.After the storm,however,comes the rainbow.To put things into contex

5、t with a few numbers,mobile ad spend did grow by 14%in 2022,from US$295 billion to$336 billion.While impressive,this is actually significantly slower than the preceding years,which have grown by between 22%and 26%year-over-year(YoY)since 2018.With ad spend slowing,consumer spend also dropped,down 2%

6、YoY to$167 billion,breaking mobiles non-stop growth trend for the first time since its emergence as a market in 2007.Despite how these numbers look at a high level,theres a lot to be optimistic about in 2023,with massive growth opportunities represented and a clear message that mobile continues to b