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优兴咨询(Universum):2026年人才展望报告:雇主品牌建设数据洞察与路线图(中译版)(33页).pdf

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1、202TalentOutlook Data-driven insights and predictions for the next year,and a roadmap for employer branding success in 2026.202622026 will not be a year of explosive hiring.It will be a year of strategic alignment.Recruitment volumes will stay low,but complexity will rise due to skills gaps,expectat

2、ion mismatches,and high churn(with 43%of professionals considering leaving their employer).This is the moment for organizations to fix the foundation and align EVP,culture,and technology before the next wave of transformation hits.Employer branding will evolve from a marketing function into a strate

3、gic operating system that connects technology,talent,and trust.Organizations that succeed will attract and retain the right people by delivering authentic,evidence-backed experiences while preparing for the rise of AI-powered Superworkers.For employer brands,2026 is the year to prove they are not ju

4、st visible,but truly valuable to the business.The Talent Trends that will impact 2026.The 2026 global talent outlook014The 2026 global talent outlookA fragile growth environment.Global hiring signals for early 2026 are positive but fragile.Employers plan to grow headcount overall,yet a record share

5、of professionals want to leave their current employers,turning 2026 into a year of net growth with unusually high churn.At the same time,the labor market reflects a more cautious,risk-managed stance,with organizations stabilizing rather than accelerating.Many are still processing unpredictable shift

6、s in politics,technology,and workforce expectations,and feel the need for clarity before committing to large-scale expansion.5The 2026 global talent outlookChances Over TimeGlobal NEOs for Q1 2026 hace increased by 4%since the previousquarter and decreased by 4%when compared to the same time last ye

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1. **2026年人才趋势**:招聘量低但复杂性上升,43%专业人士计划离职(创六年新高),雇主品牌需从营销转向战略操作系统。 2. **精准招聘与AI超级员工**:40%雇主计划增员("精准模式"),10-15%员工为AI超级员工,54%专业人士正发展AI技能,雇主需提供AI赋能角色。 3. **留存优先**:留存成为核心招聘策略,内部流动性承诺与现实差距大(仅27%雇主视为重点),需针对性减少高价值人才流失。 4. **EVP真实性缺口**:人才最看重"尊重他人"(63%)、"职业发展"(48%),但仅少数雇主EVP强调这些,需基于数据构建可信EVP。 5. **测量关键指标**:44%组织衡量雇主品牌ROI,但应聚焦质量、留存等业务影响指标,而非仅申请量。
**AI时代,如何留住顶尖人才?** **43%员工想离职,你怎么办?** **雇主品牌如何成为战略武器?**
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