NielsenIQ：2022年第四季度金融服务市场更新报告（中译版）（21页）.pdf

1、 2021 Nielsen Consumer LLC.All Rights Reserved.1 2022 Nielsen Consumer LLC.All Rights Reserved.A NielsenIQ quarterly publication for the financial services industryPhoto credit:Karolina Grabowska Financial Markets by QuarterFinance Vertical PracticeConsumer Insights Q4 2022 2021 Nielsen Consumer LLC

2、.All Rights Reserved.2Table of ContentsForeword3Feature articleThe transition to digital banking5-7Markets by quarterAustralia9China10Hong Kong11Taiwan12India13UAE14Indonesia15Malaysia16Singapore17Philippines18Thailand19Vietnam20Read on page 5Read on page 9Read on page 17Mobile banking penetration i

3、ncreased by53%since Q4 in 2018AUSTRALIAIs the only market out of those covered where majority of consumers estimate that they will spend less in 2023 than they have this year.33%Of Singaporeans plan to travel overseas for leisure for the first time since the pandemic this holiday seasonSpotlight:202

4、1 Nielsen Consumer LLC.All Rights Reserved.3 2022 Nielsen Consumer LLC.All Rights Reserved.ForewordWelcome to the Q4 edition of our Financial Markets by Quarterreport for 2022.Markets across the globe are experiencingunprecedented turmoil due to the prevailing Russia Ukraine war,Covid situation in C

5、hina,runaway inflation etc.This is a crucial time for financial services organizations to understand the implications and how the volatility impactsoverall consumer behaviour.This quarters feature article by our Financial Services Vertical Leader Ha Dang focuses on Digital banksand how this concept

6、will need to be adapted to win customers in Vietnam.Asfinancial services organisations arenow becoming more digitally focused,it is imperative thatconsumers haveaccess to humantouch when the digital experience does not go as per plan.Thisis a keylearning,which needs to be imbibed.A NielsenIQ publica