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1、 Smart speakers research with the public Research report December 2022 Photo credit:James Yarema,Unsplash Contents 1.Executive summary 3 2.Background and approach 6 2.1 Background and objectives 6 2.2 Approach 6 2.3 A note on the research report 7 3.Acquisition and purchase decisions 9 3.1 Decision

2、making 9 3.2 Reasons for not getting a smart speaker 11 4.How people are using their smart speakers 13 4.1 Smart speaker usage 13 4.2 The smart speakers role in the household 15 4.3 Types of smart speaker users 16 5.Benefits and frustrations of smart speakers 21 5.1 Overall views 21 5.2 Benefits of

3、smart speakers 22 5.3 Drawbacks and frustrations of smart speakers 26 6.Smart speaker features in detail 30 6.1 Set-up,settings and personalisation 30 6.2 Radio on smart speakers 32 6.3 News on smart speakers 35 6.4 Other content on smart speakers 38 7.Concerns and risks 40 7.1 Concerns and risks 40

4、 7.2 Managing the risks 47 8.Conclusions 54 9.Appendices 56 9.1 Sample breakdown 56 9.2 Data from charts and diagrams 59 3 1.Executive summary Research approach In Autumn 2022 Community Research conducted research with the public on behalf of Ofcom to explore usage of and attitudes towards smart spe

5、akers.This research consisted of a three-week 100-person online forum with smart speaker users,followed by focus groups with around half the forum participants.The research also included 15 depth interviews with non-users of smart speakers.These participants were sent smart speakers to try out,and f

6、ollow-up interviews captured their experiences.Acquisition Most smart speaker users purchased or received their speaker with relatively low expectations beyond curiosity as to what it might offer.Many had little awareness of what the speaker could be used for beyond a few basic functions,primarily m