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1、Last modified:01/23Commerce Trends 2023ContentsUnexpected is the new normal 4The economic outlook forces ecommerce businesses to brace for a sluggish economy 5Expectations of brands grow as consumer behavior changes 6Methodology 7Supply chain 8Money 9Marketing 10Ecommerce 11Retail 12Supply chain tre

2、nds 2023 14Consumer demands arent waiting for supply chains to recover 16Supply chain management hasnt kept pace with commerce trends 17How to future-proof logistics networks 18Merchant spotlight:The Natural Patch 21How Shopify can help 22Money trends 2023 23Buyers are spending less,and less often 2

3、5Strong brands are serving customers while fighting inflation 26How to boost cash flow and customer satisfaction simultaneously in 2023 27Merchant spotlight:Fable 31How Shopify can help 32Supply chainMoneyMarketingEcommerceRetail2ContentsMarketing trends 2023 33The data dilemma:ROAS worsens as consu

4、mer privacy gets better 35Can first-party data solve the data crisis?36Brands collaborate to win the marketing competition 37How to bring collabs to life in 2023 38Merchant spotlight:Doe Lashes 40How Shopify can help 41Ecommerce trends 2023 42Ecommerce growth stabilizes post-pandemic 44Social media

5、is infiltrating every part of retail 45Social commerce moves out of this world 46How to wow customers in the most interactive digital landscape yet 48Merchant spotlight:Superplastic 50How Shopify can help 51Retail trends 2023 52The post-pandemic shopper is changing the face of retail 54Diversifying

6、and clarifying the role of the retail store 56How to create a standout retail store in 2023 57Merchant spotlight:Lively 60How Shopify can help 61Supply chainMoneyMarketingEcommerceRetail3ContentsUnexpected is the new normalThe only constant in commerce is change.And the only way forward is to adapt.