1、1www.cimm-us.orgBetween Expansion and CollapseAn Identity Buyers GuideApril 20262www.cimm-us.orgAbout CIMMThe Coalition for Innovative Media Measurement(CIMM)is a nonpartisan,pan-industry coalition of companies focused on cultivating and supporting improvements,best practices,and innovations in meas
2、urement and currency;data collaboration and enablement;and the use of new metrics and approaches to understanding the value of media.CIMM embraces the entire media and advertising ecosystem and prioritizes effective collaboration to deliver meaningful change.About the AuthorWith more than two decade
3、s in advertising,Sable Mi has spent the last ten years at the forefront of data,identity,and measurement,helping organizations navigate a rapidly evolving ecosystem.Sables expertise lies in elevating data integrity,uncovering meaningful audience insights,and advancing cross-platform measurement to d
4、rive smarter decisions and business growth.Widely recognized as an industry thought leader,Sables work spans published research,advisory roles,and leadership positions across the industrys most influential analytics bodies.A strategic analytics and research executive,Sable is known for challenging t
5、he status quo.She has spoken at leading conferences,authored multiple white papers and bylines,and led industry groups including CIMMs Identity&Data Collaboration Working Group,the ARF Analytics Council,the I-COM MMM&Attribution Council,and previously the IAB Measurement Committee and ARF Identity R
6、esolution Group.Sables career spans full-service agencies,university-teaching,and leadership roles in top MarTech companies.She is a two-time IAB Service Excellence Award honoree.Sable holds an M.B.A.from Johns Hopkins University and an M.A.in Mass Communication from Towson University,and currently
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