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1、Global Recovery Insights 2021The road to recoverywww.ufi.org/researchPRODUCED BY:SUPPORTED BY:G L O B A L R E C O V E R Y I N S I G H T S 2 0 2 1 2ContentsWelcome 3Key areas of focus 4Methodology 5Key findings 6Business impact still felt 8The great comeback?9Will the money return?11Going digital?14I

2、s hybrid the best of both worlds?15Digital a success for exhibitors?16Meet the Panel 18What will the trade show of the future look like?20G L O B A L R E C O V E R Y I N S I G H T S 2 0 2 1 3Dear industry colleagues,We are happy to release this new global report,which is the third since the Covid-19

3、 pandemic started(previous reports are available online at ufi.org/research).Built from results of both quantitative surveys to visitors and exhibitors,and“Doubters”-marketing decision makers who did not participate in exhibitions prior to 2020,it provides key findings as to“the road to recovery”.It

4、 gives plenty of reason for optimism,including quelling doubts about a possible shift away from live events and indicating which shows are likely to bounce back quickly.The findings illuminate the potential benefits and pitfalls of hybrid events,how organisers can improve the digital experience for

5、their communities,and provide clear indications which elements of digital only events are supporting businesses in their efforts and which ones do not yet achieve this.At a time where physical trade shows are restarting around the world,we hope that these findings will help the industry towards a fa

6、st recovery and beyond.Yours sincerely,Kai Hattendorf UFI Managing Director/CEOWelcomeAbout UFI The Global Association of the Exhibition Industry UFI is the global trade association of the worlds tradeshow organisers and exhibition centre operators,as well as the major national and international exh