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ISG:2025收入绩效管理买家指南:软件供应商与产品评估(中译版)(32页).pdf

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1、 EXECUTIVE SUMMARY Revenue Performance Management Buyers Guide Software Provider and Product Assessment 2025 Information Services Group,Inc.2 ISG Buyers Guide:Revenue Performance Management Buyers Guide Overview ISG Research has conducted market research for over two decades across vertical industri

2、es,business applications,AI and IT.We have designed the ISG Buyers Guide to provide a balanced perspective of software providers and products that is rooted in an understanding of business and IT requirements.Utilization of our research methodology and decades of experience enables our Buyers Guide

3、to be an effective method to assess and select software providers and products.The findings of this research provide a comprehensive approach to rating software providers and rank their ability to meet specific product and customer experience requirements.The ISG Buyers Guide for Revenue Performance

4、 Management is the distillation of continuous market and product research.It is an assessment of how well software providers offerings address enterprises requirements for revenue performance management software.The Value Index methodology is structured to support a request for information(RFI)for a

5、 request for proposal(RFP)process by incorporating all criteria needed to evaluate,select,utilize and maintain relationships with software providers.The ISG Buyers Guide evaluates customer experience and the product experience in its capability and platform.The structure of the research reflects our

6、 understanding that the effective evaluation of software providers and products involves far more than just examining product features,potential revenue or customers generated from a providers marketing and sales efforts.It can ensure the best long-term relationship and value achieved from a resourc

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1. **ISG Buyers Guide™核心价值**:提供软件供应商与产品的平衡视角,基于业务与IT需求,通过RFI/RFP流程评估供应商,降低选型风险,提升ROI。 2. **RPM定义与趋势**:收入绩效管理(RPM)超越传统销售绩效管理(SPM),整合全渠道销售、营销、客户成功,支持AI驱动的预测分析与动态优化。 3. **供应商评估结果**: - **整体领导者**:Anaplan(最高综合分)、Xactly、Oracle。 - **分类**:Exemplary(Akeron/Anaplan/Varicent/Xactly)、Innovative(Oracle)、Merit(Board/Salesforce/SAP)。 4. **关键能力**:产品体验(80%)聚焦平台适应性、可靠性;客户体验(20%)强调TCO/ROI验证。 5. **战略建议**:优先选择支持AI优化、无缝集成ERP/CRM的供应商,以实现全渠道收入协同与敏捷决策。
**RPM如何提升业绩?** **选软件看哪些指标?** **AI如何优化激励计划?**
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