Digsite：塑造未来零售战略与执行的五大趋势（中译版）（9页）.pdf

1、WHITE PAPER5 TRENDS SHAPING THE FUTURE OF RETAIL STRATEGY&EXECUTION 25 Trends Shaping the Future of Retail Strategy&Execution The retail industry is no stranger to disruption.At every turn,successful brands have learned to pivot and adopt the right strategies for the moment.Today is no different.Exe

2、cutives planning their 2023 strategies face numerous challenges,including:This whitepaper explores fjve trends shaping the future of retail strategy and execution,and offers actionable next steps that retail executives can use to meet these challenges head-on.INTRODUCTION The increased complexity of

3、 the commerce experience:New channels and tools are creating commerce everywhere.Roughly three-quarters of U.S.consumers use a mix of online and in-person retail channels.But these channels are often disjointed,creating obstacles for getting comprehensive insights into consumer behaviors and expecta

4、tions and profjtable growth.Supply chains still have kinks:Research shows that more than half of senior business decision-makers still think that supply chains need improvement.Empty shelves and out-of-stock notifjcations erode the customer experience(CX)and can cause reputational damage.Visibility

5、into supply chains and the ability to adapt a marketing strategy around it can help brands gain an advantage.Competition is growing and its everywhere:Digital channels lower the barrier for new entrants,but it means the competition is fjerce and cost-per-acquisition has reached new heights.Today,ret

6、ailers spend$29 for every new customer,vs.$9 a decade before.To ensure business success,brands must focus on profjtable growth.Infmation is shifting customer behaviors and demand patterns again:Holiday sales were up 7.6%in 2022,but retailers are bracing for a slowdown as consumers feel the effects o