德勤：从出海向全球化飞跃-中国车企的第二增长曲线（2022）（中译版）（18页）.pdf

1、The leap from going overseas to globalization The 2nd growth curve for Chinese OEMs01册子/报告标题|章节标题02The leap from going overseas to globalization|ContentsRecent achievements in Chinese OEM globalizationFeatures and trends in Chinese OEM globalizationTarget markets:Enter the most valuable global marke

2、ts,with Europe and North America the“must-wins”Positioning strategy:Build highly-recognized high-end brands and concentrate on specific segments including NEVs in competitionOperating model:Flexibly choose sales and service model and create value through localized innovationKey success factors for C

3、hinese OEM globalizationKSF 1:Customize expansion path based on globalization goal and positioningKSF 2:Enhance brand awareness with localized operation and service innovationKSF 3:Accelerate expansion with cooperative ecosystem and global supply chainKSF 4:Empower global business with organization

4、and digital capabilitiesKey insightsAuthors0305 05 07 0810 10 12 13 141516Contents03The leap from going overseas to globalization|Recent achievements in Chinese OEM globalizationChinese OEMs have made breakthrough achievements in global markets over recent years,expanding their geographic footprint,

5、enriching their product mix,and gradually developing global value chains.In 2021,China exported 2.015 million vehicles1,double the previous years level.Geographic footprint:Besides expanding their advantages in existing markets such as South Asia,South America,Eastern Europe,and the Middle East,Chin

6、ese OEMs have started to boost sales in many new markets,including Western and Northern Europe and Oceania,particularly developed countries like Australia,Belgium,and the UK.Product mix:Chinese OEMs are covering the ICE2 and NEV3 segments with a wide variety of products.For example,SAIC Motor export