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1、Agile Research Guide:How Consumer Product Teams Can Innovate Faster|1|Agile Research Guide:How Consumer Product Teams Can Innovate FasterAgile Research Guide:How Consumer Product Teams Can Innovate Faster|2|Table of ContentsExecutive Summary.3What is Agile Research?.5How Agile Research Accelerates I

2、nnovation.10How to Get Started with Agile Research.12Inspiring Agile Research Stories&Their Heroes.1810 Secrets to Success With Agile.20Endnotes.22About Digsite.23Agile Research Guide:How Consumer Product Teams Can Innovate Faster|3|Executive SummaryAgile market research approaches are transforming

3、the way todays leading consumer product teams innovate.At its core,agile approaches enable companies to build better products,experiences and brand communication in a quick and affordable way.Todays leading research solutions use online technology,automation and text analytics to deliver major advan

4、tages over traditional marketing research approaches.Agile solutions1.Provide access to pre-profiled consumers that enable organizations to quickly connect with the precise people they need.Research that used to take weeks to complete can now be recruited in as little as one day.2.Enable the capture

5、 of in-context behavior,with the potential for multiple touch points with consumers to ask follow-up questions or iterate on ideas as they learn.3.Deliver automated reporting dashboards and analysis tools that make it faster to share learning with the team,with representative quotes and video clips

6、that help bring the findings to life.Add it up,and this new approach to development enables consumer product companies to make rapid decisions and ultimately bring better products to market faster.Agile Research Guide:How Consumer Product Teams Can Innovate Faster|4|What does this look like in real