Socialinsider ：2022年度零售社交媒体行业报告（中译版）（18页）.pdf

1、RetailSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Retail industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the retail industry

2、 across all platforms.However,Instagram carousels remain the most engaging sort of media.Content StrategyRetail brands-examples37.89%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsThe median post interaction rate for Facebook and Twitter in the retail industry remains steady.On the other

3、hand,we can notice a 37.89%decrease in Instagram interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Retail industry In the last 12 months,brands in the Retail category shared:55.92%photos 25.13%albums 13.61%videos 4

4、.78%links 0.54%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Retail industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Retail industry Posts types on InstagramIn the last 12

5、months,brands in the Retail category shared:51.16%photos 25.71%carousels 15.51%reels 7.60%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Retail industry Posts types on TwitterIn the last 12 months,brands in the Retail category shared:

6、62.215%status 18.86%photos 15.858%links 3.062%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.22%Avg.engagement rate per post for status Statuses perform best in terms of organic performance on Facebook worldwide.Statuses(0.22%)are followed by photos,which have a 0.