Talkwalker：2023年主流护肤品vs纯素护肤品消费者行为对比研究报告（中译版）（9页）.pdf

1、Vegan-only vs Mainstream skincareIn partnership with:ConvosphereTalkwalker&Convosphere:Vegan-only vs Mainstream skincare2Vegan-only vs Mainstream skincareThe brands shaping tomorrows skincare industry.AboutVS.2As sustainability continues to dominate vast swathes of the conversation around skincare,m

2、uch attention has been drawn to the rise of vegan-only brands,the impact of this rise on the beauty market,and the blurred lines between the two.Whichever camp you are in,the cosmetics industry has seen significant change,and vegan-only brands have demonstrably made inroads.But in an era where marke

3、ting and communications practitioners so often talk to the idea of a brand being unable to be all things to all people,the challenge for many mainstream brands is to retain their share of the market,whilst not diverting from their authentic self.It is widely agreed that the brands shaking things up

4、especially-the challenger vegan-only brands-are doing so by getting closer to the data,delivering up-to-the-minute insights,closing the consumer closeness gap,and developing the products people want at the price and convenience level consumers now expect.In such a rapidly evolving industry,and in a

5、world where the customer reigns,it isnt sufficient to make assumptions or use out-or-date insights to drive strategic decision making.Against a complex socio-political and economic backdrop,your market research data isnt fresh;your review data doesnt provide the whole picture,and your traditional me

6、dia analysis is only one piece of the puzzle.Only those brands who pull data from a range of sources,in real time,can have a holistic view of the marketplace and identify opportunities whilst driving future-proof strategy.With the vegan beauty industry valued at a whopping 26bn by 2030,a small slice