ComScore & ARF：2023年购物者报告（英文版）（28页）.pdf

1、12Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media to reach the audiences you care aboutThe value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media

2、and box office measurement.Identify valuable audiences and brand impact through brand survey liftsAudiences to maximize ROIEnsure privacy compliance&brand safety with industry leading contextual technology,intelligent content categorization&robust programmatic options that connects the data to the k

3、ey consumers or your business/advertisersYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement&benchmark against competitors.Align the brands tone around the sentiment to maximize engagement243M+Mobile Phones/Tablets192M+Desktops138M+CTV Devices68M+TVs33%H

4、ouseholds Measured210 Local Markets130K+Movie Screens Measured25K+Movie Theaters Measured74 Countries25M+Brands,Publishers&Influencers70+Countries covering Facebook,Twitter,Instagram,YouTube,Twitch&TikTok3The State of Digital Commerce Growth of Online GrocerySocial CommerceCookies,Consumers&Privacy(

5、oh my!)AGENDA12344DIGITAL COMMERCE DATA HAS BEEN SOURCED FROM COMSCORES CONSUMER PANEL AND ONGOING RESEARCHFOCUS OF THIS REPORT IS U.S.DATADollars spent online in non-travel retail categories,via both smartphone and tablet.Dollars spent online in non-travel retail categories,via desktop or mobile de

6、vices.Travel spending is not included in retail commerce5Connecting the dots to dollars6THE NUMBER YOUVE BEEN WAITING FORTotal non-travel retail dollars spent online in 2022(desktop+mobile)Source:Comscore Digital Commerce Measurement,U.S.,2022A FIRST MILESTONEFOR THE INTERNET:U.S.online retail spend