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埃森哲:支付个性化(中译版)(37页).pdf

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支付个性化

1、Paymentsgets personalHow to remain relevant as consumers seek controlIn the aftermath of the COVID-19 crisis,the tempo of change in consumer behaviors and expectations has hastened.Geopolitical shifts,accelerating digitalization and significant economic turbulence are reshaping how people pay and mo

2、ve their money.At the same time,the friction-free experiences offered by social and e-commerce platforms are setting new benchmarks for consumer payments.With economic volatility growing,consumers are seeking more control over their payments choices.As payments methods continue to evolve,consumers w

3、ant to pay anywhere,anytime,anyhow.However,the payments landscape is becoming increasingly complex and fragmented with innovative digital payment providers taking a much larger share of wallet at the expense of traditional providers.Our new report identifies ways leading banks and payments players c

4、an increase their relevance in the consumer transaction journey and capitalize on future innovations.Staying ahead in an increasingly complex game2Payments Gets Personal|IntroductionNext-generation consumer payments have been growing at a rapid rate dueto changes in consumer behavior,advances in tec

5、hnology and regulation,and the entry of innovative new players into the payments space.Rising inflation and higher interest rates are also changing the dynamics of the market as consumers look to reduce costs.An Accenture survey of 16,000 customers in 13 countries spanning Asia,Europe,Latin America

6、and North America found that more than half of all consumers have adopted digital payment methods such as digital wallets,many of which displace banks brands from the customer experience.Traditional payments methods still dominate most markets,but next-gen alternatives are rapidly gaining share.Our

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本文主要讨论了消费者支付方式的变化趋势。随着COVID-19危机后消费者行为和期望的变化加速,以及地缘政治、数字化加速和重大经济动荡的改变,人们对支付和资金流动的方式正在重塑。同时,社交和电子商务平台提供的无摩擦体验为消费者支付设定了新的标准。随着经济波动性的增加,消费者正在寻求对支付选择的更多控制。 本文指出,尽管传统支付方式在大多数市场中仍占主导地位,但下一代替代品正在迅速获得市场份额。例如,数字钱包、账户到账户(A2A)支付和先买后付(BNPL)等。此外,宏观经济条件,特别是通货膨胀和利率上升,在消费者支付偏好中起着重要作用。 本文还提到,消费者对当前的面对面和在线支付选项感到沮丧,他们希望支付提供商提供无摩擦的体验,否则他们可能会转向提供更灵活、更快速和易于使用的玩家的服务。 总的来说,随着支付方式的不断演变,消费者希望随时随地以任何方式支付。然而,支付领域变得越来越复杂和碎片化,创新性的数字支付提供商正在以牺牲传统提供商为代价,获得更大的市场份额。
消费者支付方式如何变化? 数字钱包如何改变支付体验? 银行如何应对支付创新?
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