Placer.ai：五大策略释放零售媒体网络的潜力（2023）（英文版）（17页）.pdf

1、February 2023Five Strategies toUnlock the Potential ofRetail Media NetworksRetail media networks are taking the advertising world by storm.We dove into the data to see how retailers and advertisers canleverage foot traffic analytics to win at the retail media game.Table of ContentsFebruary,20231Tabl

2、e of Contents2The Rise of Retail Media31.Finding the Right Markets with C-Stores47-Eleven and Caseys Take the Retail Media Plunge4Unique Visitors=Ad Impressions?4Matching Campaigns to Local Markets5Zooming in on Individual Stores72.Optimizing Advertising in an Omnichannel World8Reaching Home Improve

3、ment Fans with Home Depot9The Suburban DIY Advantage9Creating Hyper-Local Audience Segmentations113.Comparing Venues Captured and Potential Audiences12Diving in with Kroger and Albertsons12Pinpointing Venues that Draw Health or Beer Enthusiasts124.Keeping Tabs on Prime Time14Different“Prime Times”Fo

4、r Different Retailers155.Unlocking Advertising Potential With Cross-Shopping Data16Leveraging Location Intelligence to Optimize Retail Media Network Performance17Key Takeaways17 2023 Placer Labs,Inc.|More insights at placer.ai|2The Rise of Retail MediaRecently,a new innovation has taken the advertis

5、ing world by storm:retail medianetworks(RMNs).These advertising platforms allow third-party brands to market toretailers customers through the retailers various sales and marketing channels.Andwhile companies like Amazon that pioneered the trend focused on offering theire-commerce channels to advert

6、isers,a growing number of businesses are discoveringthe vast untapped potential of their brick-and-mortar fleets.Indeed,the growing embrace of omnichannel marketing has contributed to a blurringof the line between on-and offline shopping experiences.And many large retailchains still receive most of