艾意凯咨询（L.E.K.）：2023年美国鞋服品牌热度指数报告（中译版）（23页）.pdf

1、SPECIAL REPORT2023 US Footwear and Apparel Brand Heat Index 2 L.E.K.ConsultingSPECIAL REPORTContentsAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that reshape the tr

2、ajectory of our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia-Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial businesses an

3、d private equity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2023 L.E.K.Consulting LLCShifts in shopper preferences:About the Brand Heat Index.3

4、Footwear.5Athletic footwear.6Casual footwear.8Outdoor footwear.9Dress footwear.11Apparel.13Athletic clothing.14Casual clothing.16Outdoor clothing.17Dress clothing.19Conclusion.21About the authors.22SPECIAL REPORTShifts in shopper preferences:About the Brand Heat IndexWith each generation comes a new

5、 set of shopping attitudes and behaviors.But regardless of how widely those attitudes and behaviors vary,each generation plays a key role.Gen Z,for example,has significant influence over style trends,while millennials have the most purchasing power and Gen Xers have the highest average incomes.1 Tha

6、ts why,especially in todays increasingly crowded marketplace,understanding which brand and product strategies resonate with each generation is critical to figuring out how your product can cut through the noise and reach your target audience.L.E.K.Consultings second annual Brand Heat Index helps bra