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品牌金融(Brand Finance):2026年全球化工品牌价值50强报告(中译版)(52页).pdf

上传人: 1****1 编号:1185598 2026-04-10 52页 12.01MB

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1、Chemicals 50 2026 Supplementary analysis on agrichemicals,paints,coatings,industrial gases,food flavouring&fragrance rankingsOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination

2、of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,cer

3、tified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quan

4、tifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For 30 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Bra

5、nd FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Chemicals 50 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Introduction 6Global Sector He

6、ad of Chemicals,Brand Finance Sector Overview 8Valuation Analysis 15Most Valuable Chemicals Brands 2026 16Fastest Growing Brand Value:Nutrien 18Brand to Watch:OCP Group 19Brand Strength Analysis 20Segment Rankings 24Paints&Coatings 26Agri-Nutrients 28Agriscience 29Food Flavoring&Fragrance 30Industri

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1. **行业概况**:2026年全球化工品牌价值总额达833亿美元,同比增长1%,但结构性压力(如欧洲能源成本劣势、亚洲产能过剩)持续,行业处于脆弱复苏阶段。 2. **品牌价值排名**: - **BASF**连续12年蝉联第一(品牌价值107亿美元,+13%); - **SABIC**稳居第二(52亿美元,+5%); - **Nutrien**成为增长最快品牌(+22%至26亿美元)。 3. **品牌驱动因素**:55%的采购决策受“技术 mastery与服务卓越”(29%)及“协作可靠性与诚信”(26%)影响,创新与可持续发展(18%)次之。 4. **区域差异**:APAC买家注重技术、可持续性与协作;欧洲重视供应商价值观;中东侧重运营可靠性;美国更看重关系质量。 5. **细分领域表现**:食品调味与香精增长最快(+6.8%),工业气体下滑(-9.2%);**OCP Group**作为新晋“品牌关注者”,凭借磷酸储备优势潜力巨大。
化工品牌价值如何? 品牌增长动力在哪? 区域偏好有何差异?
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