埃森哲：如何打造出行即服务（MaaS）服务业务（中译版）（11页）.pdf

1、MOBILITY-AS-A-SERVICE(MAAS):EMBRACING THE NEXT GENERATION OF MOBILITY SOLUTIONS2 2 ABThe sharing economy has given rise to a growing variety of mobility solutions,including car sharing,bike sharing,and Internet ride hailing.However,these mobility services are isolated from each other;customers switc

2、h from one to the other as they travel to diferent locations.How to provide customers with one-stop shop mobility services,that is,mobility services that are seamlessly integrated.Mobility-as-a-Service(MaaS)is a consumer-centric model in which various forms of transport services(e.g.,public transpor

3、t and car sharing)are integrated into a single mobility service that is accessible on demand.Mobility-as-a-Service(MaaS)integrates diferent means of transport and enables access through a single application,thereby meeting users demand for customized,one-stop mobility services.MaaS caters to custome

4、rs diverse mobility needs by integrating public transit systems(e.g.,subways and public buses),commercial transport services(e.g.,car sharing,specialized cars,and car rentals),and private transport services(e.g.,private cars and bikes).At the same time,the MaaS platform integrates real information,t

5、ravel itineraries,ticketing,and a package of other services to ensure one-stop mobility experience(see Figure 1).Figure 1:The MaaS Concept3 Consolidation of transportation methodsConsolidation of functionsInformationTrip planningTicketing and paymentService packagePublic transitShared mobilityPrivat

6、e mobilityMaaSWhat is MaaS?-The MaaS Concept and Its BenefitsSince the worlds first MaaS platform came into being in 2015,the MaaS concept has been gaining acceptance worldwide.As of 2019,the number of platforms had reached more than 100,which were distributed in the United States,Europe,China,Japan