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经合组织(OECD):黑模式研究报告(英文版)(96页).pdf

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1、DARK COMMERCIAL PATTERNSOECD DIGITAL ECONOMY PAPERSOctober 2022 No.3362 DARK COMMERCIAL PATTERNS OECD DIGITAL ECONOMY PAPERS Foreword There is mounting concern that dark commercial patterns may cause substantial consumer detriment.These practices,which are commonly found in online user interfaces,st

2、eer,deceive,coerce,or manipulate consumers into making choices that often are not in their best interests.In light of the growing need to address dark commercial patterns comprehensively,the OECD Committee on Consumer Policy first held a roundtable on the topic in November 2020(OECD,20219).This repo

3、rt builds on the roundtable discussion,in particular by proposing a working definition of dark commercial patterns,setting out evidence of their prevalence and harms,and identifying possible policy and enforcement responses to assist consumer policy makers and authorities in addressing them.It also

4、documents possible approaches consumers and businesses may take to mitigate dark commercial patterns.The report was prepared by Nicholas McSpedden-Brown,under the supervision of Brigitte Acoca of the OECD Secretariat and in consultation with the Committee on Consumer Policys advisory group on dark c

5、ommercial patterns.It was approved and declassified by written procedure by the Committee on Consumer Policy on 24 August 2022 and prepared for publication by the OECD Secretariat.Note to Delegations:This document is also available on O.N.E under the reference code:DSTI/CP(2021)12/FINAL This documen

6、t,as well as any data and map included herein,are without prejudice to the status of or sovereignty over any territory,to the delimitation of international frontiers and boundaries and to the name of any territory,city or area.The use of this work,whether digital or print,is governed by the Terms an

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本文主要讨论了“暗黑商业模式”(dark commercial patterns)这一概念。暗黑商业模式是指在在线用户界面中常见的各种做法,这些做法通常会引导消费者做出可能不符合他们最佳利益的决策。文章提出了一个工作定义,以帮助监管者和政策制定者进行讨论。暗黑商业模式通常会利用认知和行为偏见,例如默认偏见、稀缺性启发式、社会证明偏见或框架效应。文章还讨论了这些模式如何与商业模型紧密相连,以及它们可能造成的消费者损害。此外,文章还探讨了如何通过监管和执法措施、教育和技术工具以及商业倡议来应对暗黑商业模式。
什么是暗黑商业模式? 暗黑商业模式如何影响消费者决策? 如何识别和防范暗黑商业模式?
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