RSR：2021年零售商网站绩效评估报告（中译版）（12页）.pdf

1、2021 RETAILER WEBSITE PERFORMANCE EVALUATIONRSRs Annual Evaluation of Retailers Website Performance:Lost Revenue Opportunities ContinueKey FindingsQuick LinksExecutive Summary The Good News The Bad News Overall Ranking Methodology Criteria&Ratings Appendix Finding:76%of Shoppers Dont Start Their Sea

2、rch on a Retailers Site1,000+Consumers SurveyedSurvey of more than 1,000 US-based consumers to get their perspective on how online retailers are doing in terms of site performance.I start on GoogleI start on AmazonI start on a brands website80 Brands Ranked from IR 500This year the focus was on 80 b

3、rands whose rank fell between numbers 45 and 200 on the Internet Retailer Top 500 list.The Top Performers326%50%24%49 POINTS50 POINTS(LOFT)54 POINTS123IntroductionExecutive Summary:Fixing The Root Of These Issues For The Long HaulFor the past several years,RSR analysts have evaluated retailers onlin

4、e digital offerings for site performance and the impact on shopper experience.The evaluations serve as a report card while answering the question,“How are retailers doing?”We believe that this years report card is more important than ever.Why?The hope for a return to normalcy has not been fulfilled

5、with the past two years being disruptive,hectic,and completely unpredictable,especially for the world of retail.Not only is there still an on-going global pandemic,but many shoppers will not return to in-store shopping,shipping and delivery efforts are in shambles,and the global supply chain has bec

6、ome completely unhinged.And all just in time for the all-important holiday shopping season.However,there is hope.As chaotic as the retail landscape has become,there are still vital online shopping elements that brands have total control over,such as their digital shopping journey and site performanc