华为：2022年全球智能手表用户调研报告-六国市场概况（英文版）（10页）.pdf

1、Prof.Dr.Anna SchneiderHochschule Fresenius University of Applied Sciences,Cologne(Germany)Dr.Ren ArnoldHuawei,Shenzhen(China)August 2022Picture Taan Huyn from unsplashSmartwatch usersSix country market overviewChina28%smartwatch users3.9metrics tracked22.6additional connected devices used3x1.5increa

2、se in exercise1354124general andexercise tracking6general orexercise tracking6no tracking6femalemale42%58%33median ageyears477%exercise regularly5Legend:Smartwatch users represent the respondents stating to have used a smartwatch during the four weeks prior to the survey.1 Smartwatch users compared

3、non-users.2 Including respondents who track no metrics at all.3 Referring to other sports-focused connected devices selected from a list of 19 devices.4 The sample in China was representative of the online population in China,consequently a younger median age can be expected.5 Referring to at least

4、moderate exercise;definitions used in the questionnaire:mild exercise(e.g.,stretching,casual walking,fishing,golf using cart),moderate exercise(e.g.,yoga,hiking,jumping on a trampoline),strenuous exercise(e.g.,martial arts,competitive soccer,football,hockey,high impact aerobics).6 Share of responden

5、ts in percent;“no tracking”refers to respondents who do not actively track at least one metric pertaining to their physical activity or body functions monitoring.N(China total)=3,007;n(smartwatch users)=836.Icons:Danishicon,Flatart,Tom Fricker,and Supalerk Laipa from the Noun Project.France17%smartw

6、atch users2.4metrics tracked21.6additional connected devices used3x1.3increase in exercise1523216general andexercise tracking5general orexercise tracking5no tracking5femalemale53%47%47median ageyears62%exercise regularly4Legend:Smartwatch users represent the respondents stating to have used a smartw