1、https:/ 2|T a b l e o f C o n t e n t sTABLE OF CONTENTSVietnam Gaming 2026 OutlookMobile Gaming Landscape&Forecast 0301PC Market Landscape&Forecast 1102Regulatory Landscape&Forecast 1403Methodology&Appendix 1804Mobile GamingLandscape&Forecast1While China and South Korea two of the worlds largest ma
2、rkets appear to be stabilizing in both downloads and revenue,Vietnam continues to expand its player base.Within the Top 50 most downloaded titles,Vietnam recorded 16%YoY growth in 2025,standing 28%higher than South Korea and indicating sustained acquisition momentum.Across the Top 1,000 titles,total
3、 downloads in Vietnam reached approximately 1.3B,surpassing both China and Korea in aggregate volume.This suggests Vietnam could still be in an active user expansion phase.|0 4|M o b i l e G a m i n g M a r k e t S t r u c t u r eMobile Gaming Market StructureSources:AppMagic(Data as of March 1,2026
4、)Vietnams Player Scale Continues to Expand Potentially Outpacing Regional Peers in Download Momentum.Vietnam Gaming 2026 Outlook0MChinaVietnamSouthKorea100M200M300M361.11M360.59M245.81M284.98M79.23M79.01M20242025Top 50 Downloads:Total Volume by Country(2024 vs.2025)Despite strong download momentum,A
5、RPU in Vietnam remains below China and South Korea.Rather than signaling weak spending intent,this gap may reflect differences in monetization maturity,pricing calibration,and payment behavior development.The current differential could therefore indicate meaningful headroom for monetization refineme
6、nt.For incoming studios,this might represent an opportunity to capture share through localized pricing,hybrid monetization models,and long-LTV design.|0 5|M o b i l e G a m i n g M a r k e t S t r u c t u r eMobile Gaming Market Structure.Yet Monetization Per User Remains at an Earlier Stage of Opti
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