1、How ICT providers can transform their B2B outlookEY Reimagining Industry Futures 2026EY Reimagining Industry Futures 20262ContentsIntroduction 03Executive summary 04Detailed survey findings1.Transformative technology investment 072.The scalability imperative 123.The shift to sovereign cloud 164.AI i
2、n the spotlight 205.New horizons in digital connectivity 246.Evolving vendor attributes 297.Improving B2B customer relationships 33Next steps for ICT providers 37How EY teams can help 39About this study 40IntroductionAcross all regions and industry sectors,transformative technologies ranging from ge
3、nerative AI(GenAI)to 5G and edge computing are redefining organizations at pace.But while the direction of travel remains consistent,our latest research reveals several profound shifts that are reshaping the way enterprise executives view,acquire and deploy these capabilities.Some of these developme
4、nts are decidedly positive.Businesses are starting to move more successfully beyond pilots and proofs-of-concepts,as they raise their game in overcoming the challenges we noted last year around scaling technology trials to live deployments.Similarly,organizations awareness and understanding of new m
5、obile technology variants is growing year on year.However,perhaps more significant are the wider developments underway related to geopolitics.With governments and policymakers taking a more interventionist approach to technology and data,businesses are questioning their supplier relationships as new
6、 sovereign solutions come to market.Theres also increasing sensitivity toward security,making integrated communication technology(ICT)providers credentials in this area more influential on buying decisions.And enterprise customers desire for frictionless interactions with their providers is seeing A
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