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Five9:2025年企业领导者客户体验(CX)报告(英文版)(77页).pdf

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1、Five9 2025 Business Leaders CX Report1 2025 Business Leaders CX Report A strategic guide for decision makers navigating agent roles,AI and CX evolution.Because todays experience demands more:more connection,more intelligence,more impact.SURVEY INSIGHTS FROM 400+GLOBAL LEADERSFive9 2025 Business Lead

2、ers CX Report2Customer experience is no longer just a differentiator.Its the battleground where loyalty is wonor lostin seconds.Today,we live in a world where expectations are soaring,interactions are multiplying,and patience is vanishing.The brands that win arent just delivering servicestheyre deli

3、vering moments that feel effortless,personal,and valued.And the cost of getting it wrong?Its immediate,visible,and unforgiving.At Five9,we see this shift firsthand every day.Thats why we partnered with Zogby Analytics to survey over 400 business decision makers across the US,UK,and Canada.We wanted

4、to understand:where are leaders investing?Where are perception gaps putting loyalty at risk?And what separates those who are thriving from those who are falling behind?The insights are striking:Long waits are loyalty killers.Yet too few leaders recognize the signal it sends.Voice isnt deadits a fron

5、tline loyalty builder.74%of consumers still rely on the phone when stakes are high.AI isnt the future of CXits the foundation.From agent assist to smart routing,AI powers the best experiences today.These arent just statistics.Theyre a call to action.Because The New CX demands more.More speed.More co

6、nnection.More intelligence in every interaction.Its not about adding complexityits about amplifying what works,closing the gaps that frustrate,and delivering more of what customers remember.This report offers practical,data-backed insights to help you lead that charge.Because in this era of rising s

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1. **AI已成CX核心**:81%企业已落地AI,78%认为其达预期,94%用于辅助客服,96%用于自助服务。 2. **语音渠道不可替代**:56%用户首选电话,紧急场景达74%;但38%企业误判用户偏好数字渠道。 3. **自助服务体验断层**:52%企业认为24/7自助服务是用户优先项,仅33%用户认同;用户更看重准确性(66%)和无需重复信息(50%)。 4. **等待时间被低估**:仅48%企业重视等待时间,60%用户将其列为首要痛点,40%用户因一次差体验流失。 5. **客服角色转型**:55%企业认为客服需更高情商处理复杂问题,88%企业过去一年加强客服体验投入,61%提供灵活排班。
AI如何重塑客服? 客服角色有何变化? 自助服务为何失败?
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